How do I market an online community, so that I get lots of traffic?

The online community will consist out of a site allowing visitors to review and rate a variety of shops.

Thanks to all who'll answer.

How do I market an online community, so that I get lots of traffic?myspace comments

To market an online community:

1. Tap viral marketing - this is the internet's version of word of mouth. Seth Godin has written an article based on his book "Top 10 Ideavirus Tips" http://www.powerhomebiz.com/vol64/ideavi... where you can get ideas on how to make your online community known in a short time

2. Choose quality content that your members will be interested in. Think of what your members may want to read about, what are they passionate about and give that information to them. They'll become more engaged in your website, return more often and recommend your site to like-minded individuals. Increase their loyalty through member-generated content.